Learn the method we apply on every project

Join 10,000+ supply chain professionals. You get the SupChains Way folder right away, and four chapters of my book Demand Forecasting Best Practices over two weeks. Then comes one lesson every two weeks, and a few invitations a year.

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What arrives in your inbox, and when

Every email comes from me. Reply to any of them. I read every reply.

Today
Chapters 1 and 2
The five steps to demand planning excellence, and why we forecast demand, not sales.
A week later
Chapter 8: Forecasting metrics
How to measure accuracy and bias, and why MAPE is the worst forecasting metric.
Two weeks later
Chapter 12: Forecast Value Added
Do your changes make the forecast better or worse? This chapter shows how to measure it.
Then every two weeks
Ten lessons
One demand planning practice in each email. The titles are below.
A few times a year
Invitations
Webinars, our forecasting and inventory competitions, and new courses.

The ten lessons, in order

Demand forecast vs. sales forecast vs. budget
The sales team can’t do it (alone)
Don’t forecast sales, or else
You need to beat this benchmark
When all else fails: 5 questions to reboot your demand planning process
3 things demand planners should not do
3 things demand planners should always do
How does your demand planning process compare?
Incentivizing demand planners won’t make your forecasts more accurate
The 3 keys to successful demand planning

Read two past emails

You also get the SupChains Way

The folder holds our 13 practices for demand and inventory planning, the 16 articles that explain them and 7 infographics. Its download page opens as soon as you subscribe. Paste the AI-ready file into ChatGPT or Claude to discuss your own planning process.

Read the 13 practices